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Frequently Asked Questions
What I do, what these roles mean and how we work together — explained simply.
It's the creative lead of a project: I define the idea, the tone and the look, then steer production all the way to the final result. In practice I bring film, photography and writing together into one coherent vision, so every piece of content tells the brand's story the same way.
I make films and videos from idea to edit, across three areas: independent productions (auteur projects and short films), events (live coverage of ceremonies and private occasions) and corporate (commercials, company videos and brand content).
Event photography: ceremonies, weddings and live moments, on Lake Como and beyond. A cinematic approach, attentive to light and detail, made to tell the day exactly as it was.
I write original stories and screenplays for films, commercials and content projects. A solid story is what holds everything else together: I start from the words, even before the images.
It's everything that grows a brand online: selling better, communicating consistently and automating repetitive work. I move between e-commerce, artificial intelligence, email marketing and social content.
I build and optimise Shopify Plus stores: custom apps, multi-store setups, B2B logic and automated flows. Stores that don't just sell — they work like a product.
I develop AI-driven IT solutions that save time and energy and improve workflows. The goal is to remove repetitive work and free up space for what really matters.
I design and run email campaigns and automations with Omnisend and Mailchimp: from strategy to copy, through to the automated flows that nurture customers over time.
I manage content production for Instagram: I plan, produce and edit, always with an eye on what works and what has the potential to go viral.
Professional video editing, from social clips to larger projects. I follow current trends and refresh them every year (the 2026 social trendline) to keep content relevant and in tune with the language of the web.
It starts with a call to understand your goal, then I put together a tailored proposal. I work in Italian and English, I'm based on Lake Como but collaborate with clients worldwide. To get started, email me at info@clericimc.com or message me on WhatsApp.